As brands scramble to post orange content, Swift and her management team, Taylor Nation, have executed a masterclass in fan-led marketing, slowly unveiling elements of her release via fun Easter eggs hidden in live performances, interviews, and social posts.

It's the TS12 era. Taylor Swift set to release new album after hints dropped during New Heights podcast promo. What to know

More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to celebrate TS12.

Sabrina collab on TS12? As more details come to light about ‘The Life of a Showgirl’ album, find out if the ‘Espresso’ hitmaker is really featured on it.

Pop star Taylor Swift revealed "The Shiny Bug" edition artwork for her 12th studio album. "The Life of a Showgirl" is set for an October 3 release.

Taylor Swift has finally explained some of the Easter Eggs she had been dropping, but some questions are still left unanswered.The 35-year-old pop superstar, who infamously loves to drop

Taylor Swift has just given her biggest hint yet about her upcoming twelfth studio album. Swift released The Tortured Poets Department in April 2024, and it went straight to #1. The singer then added a set for the album to her era's tour, which concluded in December of the same year.

If you don't know what Taylor Swift TS12 is, we're here to explain as people wonder if she'll appear on the Travis Kelce podcast.

Margaret Qualley awkwardly reacts to a Taylor Swift question on Wednesday's 'Today' show. Qualley, who's married to frequent Swift collaborator Jack Antonoff, was asked by anchor Craig Melvin if she can share anything about Swift's new album,